Project details

B2eyes Magazine is addressed to all eye care and major Italian companies producing and distributing optical items ( frames , ophthalmic lenses , sunscreens , contact lenses , liquids , accessories , machinery and tools). In each issue the magazine proposes and explores content ranging from news to fashion, from profession updates to legal advice. There are also the well-established lines of articles, looking for & offering, courses and information from companies . Particular attention is paid to the market developments, thus to new business opportunities, but also to innovations in the medical and technological fields, topics of key importance for the growth of the specialised store.

B2eyes uses YES, Your Editorial Suite , designed and provided by COMMpla for the design and delivery of the magazine to over 10,000 subscribers. YES allows an automatic composition by using the content published on the web platform . The tool is also equipped with an editor that allows the designers to make some corrections before sending. The tool is directly connected to a mailing system that allows the immediate delivery of the magazine.

Client details

Client details Type: Publishing-Direct-Marketing
Client: VisionGroup