MIDI EQUIPMENT S.p.A is the Italian official distributor of Takeuchi. Since April 2019, MIDI EQUIPMENT has entrusted the management of its online presence to Commpla through the development of a dedicated website and a monthly digital communication strategy to increase its users’ community engagement.
Today Commpla is managing the Italian Takeuchi website, which is the single point of access to all services provided by the Takeuchi network. All updated information about its products (diggers, mini dumpers and heavy machines), financial services, post-sales services, sales distributors, merchandising, news and contacts can be found there. The website offers an area dedicated to geolocation of the Italian dealers too. Consequently, the website is the main point for accessing the most relevant information about the Takeuchi world.
The work on the websites is supported by a digital communication strategy to retain the community, through online services on different channels for Takeuchi vehicle owners, enthusiasts and potential new buyers. Commpla is taking care of the -creation and development of thematic campaigns and daily activities aimed at increasing the number of visitors to the websites.
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