Brand design

Consolidated, client-tailored, design practices: Let COMMpla drive your brand identity

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Consolidated, client-tailored, design practices: Let COMMpla drive your brand identity

We help believe in full-cycle | proactive | sustainable | distinctive growth

Design & Creativity are the beating heart of our business. We work in a sector in constant motion, so we are always poised to adopt new mindsets with passion and flair. Building a brand identity is not simply a question of defining the visual aspects but being absolutely certain that these convey the soul of the product or service offered to the customer. Only then can the customer live the full range of associated emotions and this is how successful brands are built.

Of course, a successful branding process is always based on tangible aspects and this process is tailored to meet the client and together with the client. As we said, building a solid brand lies not only in the ability to create a unique and original design but also in the ability to analyse and identify specific, tailored brand strategies that can only come from close liaison with the client on a case-by-case basis.

Digital strategy, design, copywriting, insights and analytics all contribute to the mix that can be offered to our clients and drive remarkable business growth. Our mindset is based on seven design principles that we use when developing a brand:

1. Universal
2. Distinctive
3. Clear
4. Memorable
5. Reasoned
6. Worldly
7. Actionable

Two great examples of design principles are Dieter Rams’ Ten Principles for Good Design and the UK Government Digital Service (GDS) Design Principles.

Combining two different worlds, UX and Branding

As an agency which covers the full design cycle, we devote considerable effort to optimising collaboration between our design and marketing teams. Integrating the two pillars of UX and Brand Design, we work together with the client and help them build powerful campaigns tailored to their customers. This synergy, along with a strong brand strategy, is a powerful combination for driving growth and success.

Our studied design process is not linear but is based rather on a step-by-step methodology that gives us the capacity to analyse the right choices to make. Iteration throughout the design process allows us to identify and eliminate problems or doubts early before arriving at an advanced stage where it is harder to make changes and iterations are no longer as effective. We know that a successful process relies on a solid methodology.

This process has five stages:

  • Brainstorming with the client
  • Research
  • Competitor analysis
  • Design
  • Validation

We Grow together

A powerful brand transforms your business and grows it. The right communication and positioning of your business for your market are important for the success of your product or service. We help build and grow your brand, focusing on the goals you have set, with a modern approach that is purpose-driven, experience-based and powered by digital. Our customers have chosen us for our love and loyalty to grow their brand.

COMMpla CAN HELP YOU:

  • Identify the best purpose for your brand
  • Optimise your brand
  • Engage customers throughout the ecosystem
  • Enhance experiences to strengthen your brand
  • Brand awareness

Below you’ll find more details of how our numerous areas of expertise will benefit your business:

  • Brand Activation
  • Brand Expression
  • Brand Launch
  • Brand Naming
  • Brand Positioning
  • Brand Purpose
  • Design
  • Visual Identity

Let us help you build and grow your brand, focusing on the goals you have set, with a modern approach that is purpose-driven, experience-based and powered by digital.

Contact us today!