average open rate for newsletters
A coordinated approach for the Isuzu European Network
Through the web platforms and digital communication strategy developed by COMMpla, MIDI Europe provides online services for ISUZU vehicle owners, potential new buyers, dealers and body builders across Europe.
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The Project challenge
Since 2012, COMMpla has worked closely with MIDI Europe, the European official distributor of ISUZU vehicles, to develop its digital online presence.
We are responsible for the implementation and maintenance of a cluster of 9 websites, following a modern style and responsive graphic design that fully capture the richness of the Isuzu offer and improve user experience.
Thanks to its digital communication strategy, we ensure a common coordinated approach between the 9 user communities through different activities including monthly newsletter ideation, development and distribution, adoption of Search Engine Optimization (SEO) techniques, support on website content creation as well as development of graphic and visual identity for digital use.
Thanks to the monthly digital communication strategy, COMMpla has helped achieve the following results:
31%
+38%
new visitors
Moreover, the SEO activities (editorial, outreach, backlinks, etc) on the Italian website have generated the following results:
+31%
organic traffic
+43%
visits to new vehicles pages
+7%
registered users
From being a simple provider, COMMpla has become the technological web partner of MIDI Europe.
The isuzu.it website and the other portals are access points to all ISUZU services in Italy, Spain, Switzerland, France, Czech Republic, Hungary, Slovakia, Poland, Slovenia and Romania. They provide updated information on the vehicles, allowing users to search for dealers and download the catalogues and updated price lists.
The “MY ISUZU” private area offers different services according to the type of users: dealers, body builders, press officers, private clients or public bodies.
Are you looking for a partner that can build your new website or revamp your existing one?
A partner that can help you define and execute your online strategy and satisfy your communication needs?
Fill out the form below and let’s have a chat!